Cultural differences between east and west Germany (1945 - 1961) Research Proposal

Cultural differences between east and west Germany (1945 - 1961) - Research Proposal Example at interest as there are many people who do not understand the reason East and the West Germans behave differently, and the West is more developed than the East especially in governing matters1. History plays a great role in shaping communities and Germany was not an exception especially between 1948 and 1961when most of the differences existed. The study will enlighten many readers and the future researchers and help them understand the problems that faced countries and communities in the earlier times. Germany participated in the killing of many Jews due to racism that characterized the communities3. The importance issues for discussion in this proposal are the highlights of the cultural issues such as the military culture between the East and the West Germany some of which exist today5. There was a strong social and collective mentality in the communist society in the East Germany, unlike West Germans who are individualistic. Religion also brought some differences in that there were few believers in the East in which many are atheist and unreligious4. In West Germany, more people were religious and attended the church and other worship places. The hobbies for the two regions were also different with East Germany loving nudism a lot more than West Germans do. Racism was also common in East Germany, it was rare to find foreigners, and seclusion for the few who existed was common5. The Nazi party persecuted many Jews, killed millions, and split their families by offering the convenient divorce. Even today, racism exists in the East more than it does in the West Germany, for instan ce, the Nazi dressing code that identified them for discrimination4. There are various research methods to use in this proposal to discuss the differences, which exist in the two communities in Germany. First, examination of the available primary sources and lecture notes will assist in gathering enough literature for the study. Secondary sources such as academic journals and other

Personal Ethic Statement Essay Example for Free

Personal Ethic Statement Essay VirtuePersonal Ethics Statement Personal ethics provides a foundation for an individuals’ moral scale. It reflects personal beliefs on values, morals, right, and wrong. Personal ethics is influenced by family, friends, community, religion, culture, and coworkers; and that can have a positive or negative impact. Personal ethics varies from person to person; some points may be similar whereas others will differ. Personal ethics drives actions, and to some point, emotions day by day. Depending, on the individual our personal ethics and where we stand will lead us on a path of failure or success. According to my Ethical Lens Inventory, my preferred ethical lens is Rights- Responsibility and Results Lens (Ethical Lens Inventory Games), meaning that I can think rationally and still be emotionally balanced while coming up with a solution for the greater good of the people. I value independence and individual rights while making sure everyone is treated fairly. I am optimistic and like to bring new ideas to the table that someone may not have seen before. My blind spot is â€Å"Belief that motives justify methods or your own good is good† (Ethical Lens Inventory Games). Sometimes I let people down who are depending on me. I can ignore other problems as long as mines are solved. My strengths are â€Å"Self Knowledge and Free will† (Ethical Lens Inventory Games) I believe in balancing responsibility and entrepreneurship. I believe everyone should be accountable and self-reliant because I am so I expect that from others. My weakness is once I have made up my mind about something that I can close the door on other interpretation. I also have to accept that I cannot do everything by myself and that if I do not take the time to reflect that I can fail and become exhausted. My values are Autonomy, Rationality, Sensibility, Temperance, and Prudence (Ethical Lens Inventory Games). As a result of my personal background and what I have learned, I have placed prominence on being independent but also accepting help from others. My course of action is taking and accepting responsibility for my own actions. I have high expectations and my actions will determine my level of success. I will take time out to reflect on who I am, who I want to become and how I am going to get there. I am going to do what is right and in my heart. I will not change who I am for others even if they dislike me. I will follow the golden rule and treat people how I want to be treated. I will be fair to others and avoid being biased. I will fulfill my duties for those counting on me, and be respectful and show dignity for myself and for others. I will never settle for less and try my hardest at everything that I do, and seek continued improvement. References Ethics Games. Ethical Lens Inventory Report. Retrieved from http://www. ethicsgames. com

Appeasement Essay -- History European Historical Essays

Appeasement The task of explaining why appeasement, has been continuously addressed by historians over the years. To date, there is still no single cause identified. Nonetheless there is however a general consensus amongst historians that the frightful events of world war one, distilled a sense of fear and regret amongst British society, and consequently Britain strived to prevent any future war, through whatever means necessary. In the aftermath of World War 1, lay a mutual understanding between the British government and society that never again should a catastrophe such as World War 1 occur, it was described as the "war to end all wars" reinforcing the view that it was a cataclysmic event which should never be re-enacted upon society. British public became disillusioned with the use of force in international relations and as a result sought an approach consisting of an effective system of collective security. In post war society anti-war books, films and poems all became increasingly well lik ed and several pacifist pressure groups were formed with the sole aim of achieving peaceful solutions to international problems. These groups were known as The Peace Pledge Union, The Peace Society and the No More War Movement. World War 1 essentially left Britain in a state of mourning, and accordingly thousands of war monuments were erected, and an annual day of mourning and remembrance was established, known as Remembrance Sunday. This was an attempt to pay tribute to those heroes lost in the war and to act as a subtle reminder of the devastation caused by the war in a bid to prevent any future conflict. As a result of the desolation a common consensus was becoming apparent amid the general public, which was that, there were no clear societal gains from the war and the obvious economic, and political decline of the country showed no gains in that sector either. Hence the reduction of arms and peace became vote winners in elections. Appeasement can be defined as " a disposition to avoid conflict by judicious concession and negotiation". Neville Chamberlain noted that the British public would not wish nor accept another war. Therefore the British government sought to follow a policy of appeasement. However, everyone did not share the acceptance of the policy of appeasement. Looking on with hindsight many historians have condemned the actions of Chamberlai... ...nland. There are mixed opinions towards this policy, and the question why historians have debated appeasement continuously over the passing decades. Many believe that Chamberlains policy of appeasement was fuled by a desire to do everything in his power possible to avoid war, and his belief that all European powers shared the dame feeling. The catastrophic events of World War one set in a deep fear and hatred of war among many. It is also felt that Chamberlain followed the policy of appeasement as a means to buy some time as he realised that British defences were hopelessly inadequate, as British military strength had been greatly reduced due to the commitment of disarmament. Even at the time of the Anschluss Britain was declared unprepared for war. Therefore to conclude, whatever the reasons for the continual policy of appeasement, it can be said that appeasement with the sole aim of preventing war did not succeed, however what it was seen to do was prolong the inevitable. Many strongly feel that the continual demands of Hitler were flared by the lack of opposition, and his continual greed for expansion, his demands were rarely attacked, simply given into with little hesitancy.

Bilingual Education Act Essay -- Bilingual Education, languages, fore

Bilingual education is defined as involving the use of two languages as media of intrusions (May, 2008). It is an educational process that aims to promote and â€Å"maintain longer-term student bilingualism and bi-literacy, adding another language to, but not subtracting from the student’s existing language repertoire† (May, 2008, p. 19-20). Simply, bilingual education is the use of more than one language to deliver curriculum content. Bilingual education Act (BEA) was enacted into law in 1968 by President Lyndon B. Johnson as part of the War on Poverty. The policy expressed U.S. commitment to the needs of the growing number of children in the public schools whose first language was not English (Petrzela, 2010). This commitment was articulated as President Johnson signed the bill into law: Thousands of children of Latin descent, young Indians, and others will get a better start— better chance—in school. . . .We are now giving every child in America a better chance to touch his outermost limits. . . . We have begun a campaign to unlock the full potential of every boy and girl—regardless of his race, or his religion, or his father’s income. (Sanchez, 1973) Bilingual education policy is political activity replete with historical, social, cultural, and economic contexts (Crawford, 2000; Tolleson & Tsui, 2004). It is linked to legislation, court decisions, and executive actions. (Gandara & Gomez, 2009). The BEA came at an exceptional period of domestic upheaval, demographic transformation, and on the heel of the civil right movement. The Act created a channel to provide states and local education districts with funds, personnel assistance, and other incentives for the development of bilingual education program. Purpose of... ...on helped direct large sums of federal money into education for space research, and language programs. The Soviet launching of Sputniks seemed to overshadow race, religion, state rights and other issues that had blocked previous attempts (Forrest & Kinser, 2002). One of the great accomplishment of the time was the passage the National Defense Education Act, 1958 (NDEA). This act provided aid to both public and private schools at all levels to advance the areas of science, math, and modern foreign languages. The act also provided aid to English as a Second Language programs. According to Forrest and Kinser: The importance of the NDEA rests not on its specific provisions, but on its psychological breakthrough. For the first time in nearly a century, the federal government displayed interest in the quality of education that public and private provided. (p. 240)

Children in the Philippines: No Time for Play Essay

Children in the Philippines: â€Å"No Time for Play’ What brand of sugar are you using right now? Where was it made? Do you know what went into the making of your sugar? It could be the blood of a child, the sweat of a child, the tears ofa child. Now, as I read about child labor, I look down at the pack of sugar I am using. I twist it around in an attempt to get a look at the tag, I can read the plain white tape into the tag: â€Å"Manufactured in Negros Occidental†. As I slowly put the sugar on the table, I think about what it means. Negros Occidental is the major producer of sugarcane and a major home to child labor. According to DOLE, an estimated 3 – 5 million working children are there in the Philippines. As likely as not, the pack of sugar I’m using is the product of some unfortunate child forced by circumstances to work away his or her childhood in a sweatshop. It feels sad that what we use as our daily commodity is the work of the poor Filipino children. â€Å"The child is the father of man. † This famous line quoted by William Wordsworth refers to the importance of the child for the development of society as well as for the all-round development of the human race. Childhood is the time to garner the best hysical, intellectual and emotional capacity to fulfill this duty towards the nation and to one’s own self. However, this simple rule of nature has been crippled by the ever- growing menace of child labor. If one conceives the idea of child labor, it brings before the eyes the picture of exploitation of little, physically tender, illiterate and under-nourished children working in hazardous and unhealthy conditions. As what we saw last Tuesday, September 7, 2010 in our film showing about Social Class at the Educational Media Center of CPL], it is very depressing that many Filipino children are under child labor. In Sudtonggan, Cebu children are carrying piles of marble stone on their head. In Diwalwal, Davao del Norte, children are laborers through the night. Children at about 12 years old are mining in deep tunnels. Mining is a very dangerous Job because going inside the tunnel is a 50/50 chance that you can get out alive. A lot has already been died inside the tunnel due to dynamite smoke, falling rocks, and avalanche. Many children also died because of mercury poisoning from the fish that they eat because in making gold the ore that the miners collect are mixed with water and mercury and the mercury deposits are disposed nto their lands leading to the sickness of their people and themselves. We also saw in the film, a girl named Angeli Cabrera, a 10 year old girl who lives at Manapla, Negros Occidental. Angeli used to work in a hacienda (a sugarcane factory) in their place and earn not as much as 50 pesos a day. Due to her work she is always absent lost one of her finger, her classmates used to tease her, she said to her classmates she got wounds not because of playing but because of hard work. There are also cases especially in Ormoc, Leyte where children are told or brainwashed by a recruiter that there is a good Job in their place. The recruiter will bring them into the ship to Manila and force them to work in a sweatshop instead of working in a good job as a saleslady. The worst part of it is that they are imprisoned. The children are not allowed to send letters to their parents. The imprisoned children struggled in the sweatshop. Hopefully the Kamanglayan Development Center retrieve the children in that sweatshop and imprisoned the recruiter behind it. Now the Kamanglayan Development Center are monitoring children that travel to Manila by the boat and the most successful organization for working children. Can you imagine that millions of children are working nowadays? It’s a mere fact and a big frustration to us all. More and more children are forced to child labor because of poverty. They had suffered hunger and thirst, pain in the body and pain in the heart. They had sacrificed their life – instead of playing they are working, instead of studying they are sweating. Working children are deprived of playing. Children are supposed to play and not to work in sweatshops because being a child doesn’t last forever. They should enjoy their childhood and be happy with his or her amily; yet it is a big wake up call to us all that not all people live within their means. Filipino families suffer the economic crisis of our country. Many parents work hard and still cannot fully support their family and that is why children are forced to work because they pity their parents and they work in order to help them. The love that the Filipino children give to their parents is very noble yet the way they help their parents is too much, child labor is not the best way to help their parents. Children are suffering and shouting â€Å"No time for play’. Yes, poverty has greatly ruled the land yet when will this suffering end?

buy custom Internet Effects essay

buy custom Internet Effects essay Effects of Internet on democracy and activism This is an issue that needs to be given serious consideration. Is it good or bad to have an abundance of connected technologies? An analyst of technology, Larry Magid, concluded that technology is neither good nor bad. It is a tool that is ever evolving that can either be used properly or misused. This is as a result of the effort by the Digital Nation to raise the question concerning the future of the youthful generation of today, and it is also in its effort to providing answers that are somehow encouraging. Internet has various effects on democracy and todays state of communication. Earlier on, in life before the Internet technology, people obtained information in different ways: biased sources of information such as radios, television, newspapers; just to mention a few, existed as sources of information that many people depended on to acquire information. For the majority, unbiased information was hard to access, as doing research and going beyond what media said was somehow impossible. This only made people know only what the media delivered to them, which created a liitation of information. The information delivered by the media was mainly conflicting and of less help. As a result, the system of democracy was less successful. However, when the Internet was finally developed, various ways of accessing different information changed for the better. The Internet, as an information tool, has promoted democracy by ensuring that unbiased information-which leads to helpful and useful knowledge to be provided. The Internet keeps us informed and changes ways in which we receive information; this creates a positive outcome on democracy. To start with, the time taken to move information to different places has drastically reduced. Millions of people from different parts of the world now find it easy to keep in touch through the use of the Internet. Sharing information has now been made more accurate, since the information contains unfiltered content. There is no more getting of data from biased sources, which are normally filtered. The greatest of all positive effects of the Internet is the created opportunities of getting more and more knowledge and being well informed, since knowledge is power and it can serve as an extremely powerful ttool. The democracy will be tremendously successful when people become more informed and gain enough knowledge. Most people today use the Internet as a tool for their communication daily, and this enhances communication in the whole world. This can be seen clearly in the social networks such as tweeter and facebook. Communication between people working for different organizations across the world has also been made easier by the use of the Internet. Organizations are also using the Internet as a marketing tool which has vastly improved their performance, productivity, interaction and communication among people. This means that people do not have to meet physically in order to address a certain issue, since this can be done through the Internet. In conclusion, the freedom of speech can be well acquired by use of Internet, whereby the abilities of different individuals is developed to opinions, which can then be used as a way of influencing and informing others. More positive effects of Internet on democracy and communication are seen and experienced all over the world and, therefore, Internet proves to be a hugely powerful tool in promoting democracy. Buy custom Internet Effects essay

TUSKEGEE AIRMEN essays

TUSKEGEE AIRMEN essays The Tuskegee Airmen, the only African - American pilots to fight in World War II. In 1941, The pressure was put on President Franklin D. Roosevelt to take positive actions in the utilization of Negroes in the armed services. On March 7, 1942 the first five Negro cadets were commissioned as pilots of the United State Air Force. While assigned with the 324th squadron, the 99th received its first aerial victory and many more victories were to follow. The squadron earned the name "The Red Tail Angels," because of their red painted tail wings and the reputation for staying with all the bombers they escorted, rather than leaving them to chalk up kills for their own personal glory. The Squadron lost its first airmen in a two-plane crash. Shooting down five German planes in one-day, lead to 332nd Fighter Group being awarded the Distinguished Unit Citation for successfully escorting bombers and for outstanding and aggressive combat techniques. The Tuskegee airmen made history, a history that will forever and stand out in the annals of the United States. The famed Tuskegee Airmen are renowned for their valor and courageous actions over the skies of North Africa, Sicily and Western Europe during World War II. The African-American aviators had proved the nation wrong in learning to fly, and were exceptional in World War II. The flight of the Wright Brother in 1903 sparked enthusiasm for aviation, for many black youth all over America. But racial hatred and discrimination was so deeply embedded in America that many young blacks were excluded from the army's flight instruction program. They were turned down by the Army Air Force, because there were no established black unit, with any type of flight training, also officials used the excuse that blacks did not appear to be interested in flying, nor did they have the mentality, aptitude, or the reflexes to fly. Therefore, many black men enlisted into the armed services for menial and sub...

Funny Fathers Day Quotes to Make Dad Smile

Funny Father's Day Quotes to Make Dad Smile We celebrate Fathers Day to honor our fathers. Laughter is an excellent gift. Get your father to laugh with one of these chuckle-worthy funny Fathers Day quotes: Bob Monkhouse My father only hit me once - but he used a Volvo. Robert Orben Life was a lot simpler when what we honored was father and mother rather than all major credit cards. Ann Richards I have always had the feeling I could do anything, and my dad told me I could. I was in college before I found out he might be wrong. Jay Leno A lot of controversy over this possible invasion of Iraq. In fact, Nelson Mandela was so upset, he called Bushs dad. How embarrassing, when world leaders start calling your father. Barbara Kingsolver It kills you to see them grow up. But I guess it would kill you quicker if they didnt. Jimmy Piersall Spread the diaper in the position of the diamond with you at bat. Then, fold second base down to home and set the baby on the pitchers mound. Put first base and third together, bring up home plate and pin the three together. Of course, in case of rain, you gotta call the game and start all over again. Bertrand Russell The place of the father in the modern suburban family is a very small one, particularly if he plays golf. Brad Pitt Man, if I can get a burp out of that little thing I feel such a sense of accomplishment. Ernest Hemingway To be a successful father theres one absolute rule: when you have a kid, dont look at it for the first two years. Gabriel Garcia Marquez A man knows when he is growing old because he begins to look like his father. Tim Russert The older I get, the smarter my father seems to get. Mark Twain When I was a boy of fourteen, my father was so ignorant I could hardly stand to have the old man around. But when I got to be twenty-one, I was astonished at how much the old man had learned in seven years. Bill Hicks I never got along with my dad. Kids used to come up to me and say, My dad can beat up your dad. Id say, Yeah? When? Jack Handy Dad always thought laughter was the best medicine, which I guess is why several of us died of tuberculosis. Alice Roosevelt Longworth My father always wanted to be the corpse at every funeral, the bride at every wedding, and the baby at every christening. Donald Trump I love producing children. Its fun! I dont like taking care of children, but I love producing children. Jerry Seinfeld There is no such thing as fun for the whole family. Patrick Dempsey Heres the cycle: They wake up, they cry, they go to the breast, they eat, they poo or pee, you change a diaper, and they go back to sleep. Its much harder for my wife than for me because shes pumping or nursing. Lionel Richie Forget about surviving 40 years in the music business. Just surviving 27 years of Nicole Richie has been a struggle-and-a-half, I want to tell you. I stand here as a survivor, I want you to know, for all the parents out there. Chris Martin Men should always change diapers. Its a very rewarding experience. Its mentally cleansing. Its like washing dishes, but imagine if the dishes were your kids, so you really love the dishes. Bill Cosby My father confused me. From the ages of one to seven, I thought my name was Jesus Christ!

Provide topic Essay Example | Topics and Well Written Essays - 1000 words

Provide topic - Essay Example Obviously, they had no idea, but I think my father knew it. He never said a word and told my mother to let men handle men business. At the time, I was confused and angry with myself, but it soon dawned on me that things, from that time would change. The fishing trip was a jarring moment in my life, but as Elizabeth Bishop claims, â€Å"Think of the long trip home. Should we have stayed home and thought of here? Where should we be today?† (Bishop 6). While I wished at the time that I had never taken this trip, I now realize that it was essential to my growing up. Setting and Profile of Self The fishing trip was on a hot humid Saturday morning. My father and brothers had done this numerous times before and were ready with their fishing rods. As the youngest in the family, eleven at the time to be exact, I had only done this thrice with my father. Normally, when I accompanied my brothers, they only let me unhook the fish and pack them. My mother was not very hot on me joining my father and brothers on this trip, though. You see my father was a hard man, a serious man who did not take particularly well to my spending hours around my mother. The fishing trip was his idea, and he gave me no chance to say no, despite having planned for a toad trapping expedition with my friends. In my family, everyone, except my mother was expected to be a man since I had no sister. My mother was the only feminine soul I intimately knew. Being different to my raucous brothers and aloof father, I preferred her company. The trip changed my worldview from that point. The Event Smearing the sun block my mother had lovingly packed besides my snack box, I mentally prepared for what lay ahead. Fishing had never been my forte, and I had always looked admiringly at my brothers as they brought in fish with my mother’s congratulations ringing in my ears. Now, here I stood, ready to clear the hurdle I felt stood between manhood and me. Even at eleven, I felt that my strapping, ragge d body was ready for any obstacle that the vast body of water threw my way. I felt apologetic for the fish that had to bear the demonstration of manhood that I was just about to put up. So absorbed in this initiation was I that the journey to my father’s favorite fishing spot was but a fleeting moment. The sudden splutter of the fishing boat’s engine as my eldest brother brought it to a stop brought me back to reality. I fumbled along the floor of the boat for my fishing rod, mistakenly picking my father’s rod. â€Å"Son that is for the big fish† he laughed as my brothers joined. I would show them what I was now. As I let out my line into the water and sat back waiting for the unfortunate fish that would define my manhood to attack the bait, I said a Hail Mary, borrowing from my favorite movie, the Godfather. As if she had heard me, then it struck, and I lurched to my feet. Adrenalin flooded my veins as the strength I had believed in so much began to drai n against the vicious thrashing of the fish. At the time, I was beginning to contemplate surrender and my claims to manhood; the fish did me a great favor. It leapt from the surface of the water, magnificently gleaming in the sun surrounded by breathtaking surf spray. In this moment, I saw the fish transformed from an unlucky victim of my manhood aspirations to a brilliant life specimen, and I longed to possess it. Maybe it was the boy in me, but the man had

Law of digital evidence Essay Example | Topics and Well Written Essays - 250 words

Law of digital evidence - Essay Example In case they do so, they must always prove a probable cause for such actions. Law enforcers should always seize evidence in plain view a feature that remains impossible in computer searches given the soft copy nature of such files. The plain view exception thus exempts computer searches from such conditions. However, law enforcers should always carry out an exhaustive search of the computer thus ensuring that they search every file in the computer and avail their contents whenever required. I refute the idea of a observing a search protocol which requires the approval of a court of law before carrying out a search. Criminals can easily delete and manipulate any incriminating evidence in their computers thus making it difficult for the law enforcers to prove their guilt. As such, the law should permit law enforcers to confiscate computers at the time of arrest as they await search warrants. This way, they safeguard the evidence in the computers by making it difficult for the suspect to tamper with the contents of the

State, Market and Social Policy Essay Example | Topics and Well Written Essays - 3000 words

State, Market and Social Policy - Essay Example At most of part of this paper is the provision of the answer to the question on whether we should be concerned on market failure or government failure. There are inefficiencies brought about by monopolies. One in which is that they can get away with imposing higher non-pecuniary (non-financial) costs on buyers (Lewis and Widerquist 2001). For instance, assuming a small local market for counseling had just one provider of psychotherapy. Clients who went to this provider's office might have to spend long periods in waiting areas. This would have been the time that the clients could have spent engaging in other valuable activities; as a result their waiting time would be a cost. The therapist might be able to do some things to lessen clients' waits, other than as a monopolist, the therapist faces no viable demands to do any of them. In response to this, Lewis and Widerquist (2001) assert that a government has three things it can do to lessen and improve the inefficiency caused by monopolies. First, it can attempt to promote competition in monopolistic markets through breaking up monopolies or by avoiding them from forming. This is the reason why the United States has antitrust laws. Antitrust laws limit mergers (the joining together of firms in order to create bigger firms) between firms that sell goods in the same market. Moreover, antitrust laws also limit price-fixing between firms in the same market through preventing competing firms from performing as if they were monopolists. Evidently, the U.S. government utilized antitrust laws to break up American Telephone and Telegraph's monopoly on long-distance phone service, and the Justice Department has taken Microsoft to court. Second, governments have the power to decide whether to permit the monopoly to survive but regulate its price. As an application and realization, the U.S. government has employed this solution for phone companies and electricity companies, and local governments on occasion use it for cable television. This preference is frequently used for industries that are supposed to be natural monopolies. For the reason that a group of smaller firms would have a higher cost than one large firm would, breaching up a natural monopoly would not work very well. On the other hand, leaving the natural monopolist alone generally is not a good suggestion since natural monopolies have the same aspiration to get the most out of profit as any other firm, subsequently they will increase prices higher than costs and have the tendency to raise prices well above costs. For instance, one may think that his/her water bill is high now, but how high would your bill have to go before you seriously considered drilli ng a well You would probably let it go quite high (as cited in Lewis and Widerquist 2001). Therefore, if the water company were an unregulated monopolist, it could get away with a very high price. It is not easy for government to determine the right price to tolerate a natural monopolist to charge, and firms that face a regulated price have efficiency problems, but regulation may be the best solution, basing on the options. Lastly, the government may perhaps plainly take the monopoly over and run it itself. The U.S. government

Organisation and management coursework Essay Example | Topics and Well Written Essays - 1500 words

Organisation and management coursework - Essay Example The term hierarchical control defines the control which moves down from the top management’s control over to the bottom line workers of the company. There are several management levels which are decided and organized in order to create a more comprehensible organizational structure. Managers at each management level have control over the employees who are working directly under their surveillance. Organizations normally design organizational charts to show the structure of the organization, levels of management and easy structure of the employees working under the control of each manager (Reyazuddin 2010; Stokes 2002; Sisk 1973). Hierarchal Control Businesses are aimed to maximize the wealth of the shareholders. To pursue this goal the business activities are divided and the control is also spitted up to ensure that the work performance at each level of management is up to the standards. The hierarchical control enable the organization to improve the efficiency of the business ’s overall performance as the manager at each level of management is responsible and answerable for the performance of his division or workers working under his control. In order to improve his/her performance, managers put their best efforts to improve the work efficiency and quality at their level. Their efforts may be biased and may be aimed at the achievement of their personal interests but the result of those efforts, normally, helps in improving the business’s efficiency. Hence, we may say that hierarchical control helps organizations in achieving their major aim of maximizing profits i.e. by improving efficiency and quality of work. Hierarchical control provides the basis of coordination between employees. A number of people are involved in the running of the business. There is a need to control the operations of the business and control the operating activities that are performed by different individuals. The hierarchical control helps in identifying the place, position and responsibilities of each individual. The hierarchical chart provides the basic understanding of who is responsible for a particular work and to whom is that individual accountable. Hierarchical control plays a vital role in keeping the organization knitted and its operations controlled. The hierarchical management is provided fixed tasks and targets at each level. The work of one department, normally, does not interrupt the work of the other. The organizations operations are, hence, carried out more effectively. However, lack of communication in such organizational structures may end up creating difficulties at each level. The over/under production by one department may end up creating confusing and problematic situations for the other and so on (Stokes 2002). Hierarchical Control requires the managers to analyze and influence the performance of the employees working under their control. In order to improve the performance of their division or sector, managers tend to rely extensively on reward systems, motivational techniques, delegation of authority, exhaustive rules and policies and other attractive offers for the employees to improve their work quality. These offers and schemes are sometimes beneficial for the organizations in the short run. However, such schemes bring more benefit for the manager who is responsible for a particular task or division. His immediate attention and offers motivate the workers to perform their task efficiently and as accurately as the manager requires.

Implementing Strategy and Managing Change and leadership Essay

Implementing Strategy and Managing Change and leadership - Essay Example Sjostrand and Tyrstrup (2001) strongly believe that managerial leadership is a dynamic ongoing social construction process and cannot be described as a single clear cut phenomenon. Leaders need to adopt according to the situation and motivate the followers to move with time. In the highly competitive environment, the transformational leadership is able to significantly impact the followers by empowering them through informed choices. Burn (2002) broadly describes transformational leaders as persons who are able to raise one another to higher level of motivation and morality. Indeed, such leaders especially in organizations are able to motivate and empowers the workforce to use informed choices in making rational decisions. Managing change within organization has become important aspect of business strategy. In the fast transforming environment, the contextual factors like technology, globalization, environment, diversification etc have significant impact on decision making process. T he transforming leadership therefore becomes key facilitator of managing change. It perceives workforce as human capital that can judiciously exploit changes for improved outcome and motivates the same through dissemination of information. (255) Answer 5b National indicators and performance indicators are commonly used in public sector organizations. The targets are quantified for public sector outputs that are eventually linked to performance (Pollitt, 2006). They are important criteria that lend credibility to the public service organization and demonstrate good value for money for the taxpayers. Indeed the performance indicators strongly support the controls and measures used for improving the performance of the corporate services. They also provide transparency in their working and helps link taxpayer’s money to the services provided by the organizations. While taxpayers’ value for money becomes major aspect in the public service, the same indicators, when applied within a non public/ government organization help them to improve and improvise the performance to gain competitive advantage within the industry. They also become important benchmark for quality of services and help to provide the organizations with strong leverage to deliver exemplary service in emergency operations. In an organization like fire and rescue service, the performance indicators help the workforce to improve their skills and competencies regarding various issues and factors related to emergency operations. The leadership initiatives, organizational competencies vis-a-vis technologies, environment parameters, security of people and place, health hazards and forging linkages with other agencies to better coordinate rescue operations during crisis. By evaluating their performance against the various parameters of operational efficiency, the organization is able to improve its services. Effective communication to coordinate the services of various stakeholders during emer gency remains the most important element of crisis management and the feedback process becomes critical indicator of performance. Indeed, the performance indicators are important tools that greatly enhance the efficiency of services rendered by organizations. (272) Answer 6a Successful organizations are equipped with exemplary managerial leadership. Traditional managers broadly worked within the well defined parameters of organization’

Organisation and management coursework Essay Example | Topics and Well Written Essays - 1500 words

Organisation and management coursework - Essay Example The term hierarchical control defines the control which moves down from the top management’s control over to the bottom line workers of the company. There are several management levels which are decided and organized in order to create a more comprehensible organizational structure. Managers at each management level have control over the employees who are working directly under their surveillance. Organizations normally design organizational charts to show the structure of the organization, levels of management and easy structure of the employees working under the control of each manager (Reyazuddin 2010; Stokes 2002; Sisk 1973). Hierarchal Control Businesses are aimed to maximize the wealth of the shareholders. To pursue this goal the business activities are divided and the control is also spitted up to ensure that the work performance at each level of management is up to the standards. The hierarchical control enable the organization to improve the efficiency of the business ’s overall performance as the manager at each level of management is responsible and answerable for the performance of his division or workers working under his control. In order to improve his/her performance, managers put their best efforts to improve the work efficiency and quality at their level. Their efforts may be biased and may be aimed at the achievement of their personal interests but the result of those efforts, normally, helps in improving the business’s efficiency. Hence, we may say that hierarchical control helps organizations in achieving their major aim of maximizing profits i.e. by improving efficiency and quality of work. Hierarchical control provides the basis of coordination between employees. A number of people are involved in the running of the business. There is a need to control the operations of the business and control the operating activities that are performed by different individuals. The hierarchical control helps in identifying the place, position and responsibilities of each individual. The hierarchical chart provides the basic understanding of who is responsible for a particular work and to whom is that individual accountable. Hierarchical control plays a vital role in keeping the organization knitted and its operations controlled. The hierarchical management is provided fixed tasks and targets at each level. The work of one department, normally, does not interrupt the work of the other. The organizations operations are, hence, carried out more effectively. However, lack of communication in such organizational structures may end up creating difficulties at each level. The over/under production by one department may end up creating confusing and problematic situations for the other and so on (Stokes 2002). Hierarchical Control requires the managers to analyze and influence the performance of the employees working under their control. In order to improve the performance of their division or sector, managers tend to rely extensively on reward systems, motivational techniques, delegation of authority, exhaustive rules and policies and other attractive offers for the employees to improve their work quality. These offers and schemes are sometimes beneficial for the organizations in the short run. However, such schemes bring more benefit for the manager who is responsible for a particular task or division. His immediate attention and offers motivate the workers to perform their task efficiently and as accurately as the manager requires.

The Way to Fight Global Poverty Assignment Example | Topics and Well Written Essays - 250 words

The Way to Fight Global Poverty - Assignment Example Better governance through political integrity is another solution to the global poverty and entails administration of donor aid in controlling poverty (Banerjee and Duflo). Â  Responsibility among the poor to eradicate global poverty offers hope for a solution. The authors’ randomized controlled tests identify passivity among the poor because they fear involved risks in active ventures and because of misplaced priorities that consume their resources instead of investments for higher incomes. Resource limitation is the main challenge to the solution strategy and calls for empowerment from rich people and countries. Banerjee and Duflo’s proposal for an active role of the rich in poverty eradication also promises viability by resolving the poor’s limitation into activeness. Creating awareness of possible initiatives by the poor is likely to undermine fears of failure and encourage the poor. Offering economic support is also likely to improve personal initiatives among the poor because of resolved resource limitation problem. Goodwill and political support, however, challenge empowerment initiatives but the author’s third altern ative offers the remedy. Better politics towards corruption free governance is likely to focus on poverty eradication, instead of self-centered interests, and source for resources for the initiative and manage available resources with integrity. Integrating the three ideas is likely to succeed in eradicating global poverty (Banerjee and Duflo). Â  The authors’ ideas identify hope in solving the global poverty problem and identify the need for professional attention to the problem.

Of Mice and Men Essay Example for Free

Of Mice and Men Essay Through considering the roles of characters in the John Steinbeck novel Of Mice and Men I believe that the role of Curley’s wife is significant in the novel. Many aspects of her personality make her so important; other characters opinions on her also form a close judgment towards her from the beginning. I will be analysing her language and the way she communicates with the dominant males surrounding her at the ranch. I will look at how Steinbeck portrays her role in the novel and the impact that has on the reader and how they might perceive her character. When introduced it is clear that she is attention seeking and very much a flirt. Steinbeck describes her by saying, â€Å"She had full rouged lips† and that she was â€Å"heavily made up† and wearing â€Å"a cotton house dress with little red mules, on the insteps which were little bouquets of red ostrich feathers†. It becomes clear that she wasn’t just looking for Curley so she told George and Lennie, but attention from the many men who worked on the ranch. The fact that she was made up also implies that she has a lot of time on her hands and is somewhat bored. Steinbeck portrays her in this part of the novel as a flirt when she’s talking to the men, â€Å"She put her hands back and leaned against the door frame so that her body was thrown forward†. Furthermore, she tries her hardest to make conversation with the men, despite the fact they weren’t interested in speaking to her, she asks, â€Å"you’re the new fellas that just come, ain’t ya? George seemed reluctant to speak to her, he later referred to her as a â€Å"tramp† and â€Å"jail bait† what’s more he snapped at her when she was in the bunk house saying, â€Å"well he ain’t now† suggesting he just wants the conversation to end and for her to go. The introduction of Curley’s wife is an important part of her role, as the reader can easily draw a conclusion about her. Later on in the novel, when she is wit h Lennie in the barn, she says â€Å"go on feel right here† as she entices him to touch her soft hair. She should have known the consequence of what would happen, because she had already unveiled the dead puppy that Lennie had petted too hard, as he liked to pet nice, soft things. Obviously this slipped her mind when asking him to feel her hair, as she was focused on all the attention she craved. A key aspect to look at when analysing this particular character is that the writer, John Steinbeck, calls her â€Å"Curley’s wife† throughout the novel. Not giving her an individual and personal name indicates a lack of authority and that she is owned by Curley and doesn’t have her own independence. Curley’s wife herself also proclaims to being trapped and having regrets about the way her life could have been. In the final chapter when talking to Lennie in the barn she says, â€Å"I can’t talk to nobody but Curley. Else he gets made. † She also confides in him saying, â€Å"I get awful lonely† Steinbeck tries to paint the reader a picture of how much she despises the way her life is. She tells Lennie about how she could have been a star; how she was spotted and could have been â€Å"in the movies† it’s as if Curley is to blame for the terrible life she seems to lead. She tells him, â€Å"I coulda made somethin’ of myself†. It also becomes very clear that she is in the barn to talk about herself only, when Lennie tries to change the subject and move on to talking about himself being able to â€Å"tend the rabbits† she quickly interrupts and continues to talk about her own ambitions and problems. When she is unsure that Lennie has his full attention on her, she abruptly demands, â€Å"You listenin’? † she then goes onto say â€Å"I don’t like Curley he ain’t a nice fella†. Unusual as it is for a woman to talk of her husband this way, Steinbeck wants the reader to sympathise with her in a way. She didn’t want a life like this as she tells Lennie, and this may be why she acts in a way that draws attention. Before Curley’s wife is introduced properly in the novel, there is conversation about her between Candy, George and Lennie. Candy says, â€Å"Yeah purdy but well she got the eye†. Already we can draw a small conclusion the she doesn’t have the best reputation and the men on the ranch are wary of her flirtatious nature. George warns Lennie to stay away from her; he says fiercely to Lennie, â€Å"You don’t even take a look at that bitch† George acts a little distrustful of Lennie and suspicious that Curley’s wife could end up getting him into trouble. She seems to be aware that the men on the ranch are cautious of her, she says, â€Å"Ain’t I gotta right to talk to nobody? Whatta they think I am anyways? † when she’s talking to Lennie in the barn. She may be flirting to draw attention to herself, however the fact that she may be a little too flirt doesn’t cross her mind, and she is asking Lennie for assurance here and doesn’t quite know what she does wrong. In conclusion, I agree that Curley’s wife plays a huge part in the novel, affecting other characters around her and the opinion they have on her, whether it be good or bad. I can decide upon the fact she is after attention, but not just for vanity and self worth, she is lonely and unhappy with her life she lives along side Curley, she doesn’t like the way he treats her and so confides and gets close to other men on the ranch. John Steinbeck gives her an automatically inferior role as he names her just â€Å"Curley’s wife† and gives a clear understanding of her personality before she is even introduced in the novel.

Structure And Functions Of The Skeletal System

Structure And Functions Of The Skeletal System HUMAN SKELETON is the internal structure that holds the human body up and with the help of the muscular system allows us to move, also works to protect the delicate and vital organs found inside it from being damaged. At birth the human skeleton is made up of 275 different bones and as the body matures some of these bones start to fuse together leaving only 206 bones in an adult human. A skeleton has got five different job roles which are: Blood production. Movement Shape Protection DIAGRAM: BACK FRONT (@Google) There are two major systems of bones in the human body which are Axial Appendicular skeleton. AXIAL SKELETON it is essentially suited for protection. It forms the main axis/core of a human skeletal system. It consists of: Cranium protects the brain. Made up of hard sheets of bones with fixed joints. Sort of a ball shape at the back. It is comprised of eight cranial and fourteen facial bones. The cranial bones make up the protective frame of bone around the brain. The facial bones make up the shape of a human face. DIAGRAM: (@Google) Thorax takes part in both protecting the heart and lungs, and also helps in shape of the body. Made up of a sternum and 12 pairs of ribs. Forms a concave shape. Ribs are flat bones that are close together and make a concave shape that goes around the internal organs that are vital such as heart and lungs. DIAGRAM: fully labeled on next page. (@Google) Vertebral column (spine or backbone) consists of a series of 33 irregularly shaped bones that are called vertebrae. Extends from the base of the cranium to the pelvis, providing a central axis for the body Accounts for around 40% of a human overall weight. The vertebrae of a human spine are held together strongly by powerful ligaments that allow little movement between your adjacent vertebrae but afford a considerable degree flexibility along the spine as a whole. Its main job role is to protect the spinal cord even though it also helps by supporting the ribcage by maintaining the balance between it and the abdominal cavity. The bones of a vertebral column have got cartilage joints. It is divided into parts which are: Cervical vertebrae (seven) these are the vertebrae in the neck. The first two are known as the atlas (C1) and the axis (C2). These two form a pivot joint that allows the head and neck to move freely. It is the smallest and most vulnerable vertebrae of the vertebrae column but it is the most important because it sends signal to the thoracic from the head. Thoracic vertebrae (twelve) these are the vertebrae of the mid spine, which articulate with the ribs and are also found in the thorax. The thoracic vertebrae are larger than the cervical ad increase in size from top to bottom. Lumbar vertebrae (five focused) these are situated at the lower back and are the largest of the movable vertebrae. They are required to support more weight than other vertebrae and provide attachment for many of the muscles of the back. The discs that lie between these vertebrae produce a concave curve in the back. Sacral vertebrae (five) these are fused to form the sacrum. This is a triangular bone located below the lumbar and it forms the back wall of the pelvic griddle sitting between the two hip bones. Coccygeal vertebrae (four focused) this is the last part of the vertebral column which has got four fused bones that form a coccyx or a tail bone. DIAGRAM: (@Google) APPENDICULAR SKELETON it is for movement/leverage, shape, and blood production. It can also sometimes take part in protection Consists of 126 bones makes body movement possible and protects the organs of digestion, excretion, and reproduction. The word appendicular means referring to an appendage or anything attached to a major part of the body, such as the upper and lower extremities. The appendicular skeleton is the part of the skeleton that includes the pectoral girdle, the upper limbs, the pelvic girdle, and the lower limbs. The appendicular skeleton and the axial skeleton together form the complete skeleton Pectoral griddle consists of two shoulder blades (scapulae) and two collar bones (clavicles). These bones articulate with one another, allowing some degree of movement. Shoulder blades (scapulae) is a flat triangular bone which stretches from the shoulder to the vertebral column at the back. On the back side it has a bony ridge for the attachment of the muscles. The bony ridge forms a major projection, the acromion, above the shoulder joint. Beneath the collar bone and just on the inside of the shoulder joint, is another bony projection of the shoulder blade, the coracoid process, which also serves for the attachment of muscles. The upper outer corner of the shoulder blade ends in the glenoid cavity into which fit the head of upper arm bone forming a ball and socket joint. collar bones (clavicle) has got a rod-shaped and forms a roughly S-shape It lies horizontally and articulates with the upper end of the breastbone, right in the middle and front, just above the first rib The lateral end articulates with the acromium. Collar bones serve as a support for the shoulder blades in front and keep the shoulder blades back so that the arms can hang freely at the sides of the body. They prevent the pectoral girdles from getting out of joint easily and sufficient movement of the shoulders. (@Google) Pelvic girdle is composed of two coxal (hip) bones that are located at the base of the spine. It is also known as the hip girdle. It is the bony structures to which the last limbs of a vertebrate are attached to. 1. Ilium is the upper part of the bony pelvic which is also the largest. It has a prominent ridge running along its upper surface called the iliac crest. (@biology) 2. Iliac crest is for the attachment of body wall muscles. 3. Symphysis pubis is the midline cartilaginous joint uniting the left and right pubic bones. Upper limb can be divided into five main regions which are: The Upper Arm (Humerus) is a single bone. The upper end consists of a hemi-spherical ball which fits into the socket of the shoulder blade to form the shoulder joint. The lower end of the humerus forms a shallow ball and socket joint with the radius and a hinge joint with the ulna in the elbow. Forearm (Radius Ulna) the ulna is the larger of two bones situated in the inner side of the forearm. The upper end of the ulna articulates with the lower end of the humerus forming a strong hinge joint in the elbow region. The lower end of the ulna is slender and plays a minor role in the formation of the wrist joint. The radius is situated on the thumb side of the forearm and its upper end articulate with both the humerus and the ulna. The broad, lower end of the radius forms a major part of the wrist joint, where it articulates with the wrist bones (carpals). The radius also allows the forearm to be rotated. The radio-ulnar joints are pivot joints in which the moving bone is the radius. As the head of the radius pivots at these joints, the lower end of the radius moves round the lower head of the ulna. The Wrist The wrist consists of eight carpal bones. These are small, short bones that are arranged in two rows of four. They have articulating facets which allow them to slide over one another. The Palm of the Hand The palm is supported by five long metacarpals. The metacarpals articulate with carpals at one end and with the phalanges at the other end. The Fingers The fingers are made up of fourteen phalanges. There are three phalanges in each finger but only two in the thumb. Task 1b The bones in the skeleton are classified according to their shape and size. They are divided into different categories such as: Long bones they are found in the limbs. These have a shaft known as the diaphysis and they consist of two rounded ends known as the epiphysis. They act as levers. Short bones these are small, light, strong and cube-shaped bones. They are like sweet with a hard shell and a soft centre. Flat bones these are thin, flattened and slightly curved. They have a large surface area. Sesamoid bones these are bones found in the tendons, such as the patella in the knee. Irregular bones these are bones with complex shapes and cannot be classified under any of the other categories. Cranium The cranium is a box-like cavity that consists of interlinking segments of bone that gradually fuse together during first few years of life. It contains and protects the brain. Clavicle They are long and slim bones. They provide a strong and mobile attachment for the arms and are designated for the performance of complex movements. Ribs The ribs are long, thin, curved, flat bones. They form a protective cage around the organs in the upper body. Sternum This is a long and flat bone that lies at the centre of the chest. It is commonly referred to as the breast bone and it divided into three sections: the top, the mid and the lower section. It forms the rib cage that protects the heart, lungs and major blood vessels. Humerous The humerous is the largest bone in the upper limbs. Its a long bone and its head joins with the scapula to make the shoulder joint. The end of this bone joins with radius and ulna to make the elbow joint. Radius and ulna The ulna and radius articulate distally with the wrist. The radius contributes more to the movement of the wrist than the ulna and is also the longer bone. The convex shape of the radius allows it to move around the ulna to make the hand turn. Scapula The scapulae are large, triangular, flat bones that form the posterior part of the shoulder girdle. It serves as an attachment for several muscles. Movements of the scapula are brought about by scapular muscles. Ilium The Ilium is the wide flat upper portion of the pelvis that is connected to the base of the vertebral column. It supports the lower abdominal organs. The ilium is the largest part of the innominate bone. Pubis The pubis is also known as the pubic bone. It makes the lowest part of the innominate bone. Ischium The Ischium is located below the ilium and makes the middle of the innominate bone. Carpals These are the bones that make up the wrist. They are made of regular and small bones which are fit closely together and kept on place by ligaments. Metacarpals On the palm of the hand metacarpals are padded by a thick layer of fibrous, connective tissue on the back of the hand and they can be seen and felt through the skin. The heads of the metacarpal bones form the knuckles. Metacarpals join the carpals with the phalanges and help support movement of the fingers. Phalanges These are small bones that make up the skeleton of the thumbs, fingers and toes. The phalanges at the top of the fingers are and toes are called distal phalanges, the ones that join the bones of the hands and feet are known as the proximal phalanges. Patella The patella (knee cap) is the triangular shaped bone in front of knee joint. It protects the knee joint. Tibia and fibula The tibia is the inner and thicker of the two long bones in the lower leg. It is also called the shin bone and is the supporting bone of the lower leg. The fibula is the outer and thinner bone of the lower leg. The fibula provides attachment for the muscles. Tarsals These are short and irregular bones. They help to support the weight of the body and provide attachment for the calves. Metatarsals The metatarsal is one of the five long, cylindrical bones in the forefoot the forefoot is responsible for supporting body weight and balance pressure through the balls of the feet. Femur This is the longest bone in the body. The top of it fits into the sockets of the pelvis to make the hip joint, and the lower ends joins with the tibia to make the knee joint. The femur supports the weight of the upper body and enables movement of the legs. JOINTS Joints provide the link between bones. A joint is formed wherever two or more bones meet. There are three types of joint, each classified according to the degree of movement they allow. Fixed A fixed joint occurs where the margins of two bones meet and interlock. Bands of tough, fibrous tissue hold the bones together. They are also known as fibrous or immovable joints. An example of a fixed joint is between the plates in the cranium. Slightly movable These allow some slight movement as the name suggests. The ends of bone are covered in hyaline cartilage which is separated by pads of white fibro cartilage. Slight movement is made possible because the pads of cartilage compress. Between most of vertebrae is an example of this type of joint. Synovial They offer the highest level of mobility at a joint and they consist of two or more bones, the ends of which are covered with articular cartilage, which allows the bones to move over each other with minimum friction. Synovial fluid lubricates and nourishes the joint. The joint capsule is held together by ligaments. This provides the strength to avoid dislocation, while being flexible enough to allow movement. Synovial joints can be divided into groups according to the type of movement they allow. Hinge These allow movement in one direction only. Elbow and knee are typical examples of hinge joints. The types of movement allowed are flexion and extension. Ball and socket It allows movement in all directions. The types movement allowed are flexion, extension, abduction, adduction, circumductiom, rotation, pronation, supination, dorsiflexion, plantar flexion, inversion, evasion and hyper extension. Examples include the hip and shoulder joints. Ellipsoid These are a modified version of ball and socket. Movement is backward and forwards and from side to side. They are also known as condyloid joints and the wrist joint is an example. Ellipsoid joints allow circumductiom, inversion and eversion. Gliding These allow movement over a flat surface in all directions, but this is restricted by ligaments or bony prominence, for example carpals and tarsal. Gliding joints allow inversion, dorsiflexion, plantar flexion and eversion. Pivot These allow rotation only about a single axis. An example is in the neck, where the atlas and axis join. Saddle These are similar to ellipsoid joints but the surfaces are concave and convex. Movement occurs backwards and forward and from side to side, as at the base thumb. SKELETAL RESPONSE TO EXERCISE Synovial Fluid movement at joints stimulates the secretion of Synovial fluid. Becomes less thick range of movement at joints increases. Mineral Content increased by physical activity on bones e.g. increase of calcium collagen to keep up with the demand pressed on your bones. Cartilage- becomes thicker becoming better at shock absorption, with regular exercise it also connects the ribs to the sternum. Tendons they become thicker and are able to withstand greater forces applied when we take part in a physical activity. Ligaments these will stretch causing an increase in flexibility so that the person taking part in the physical activity is able to twist and turn without getting any injuries. (it helps increase agility) Bones becomes stronger denser as a result of the demands you place on them through physical activity exercise. So it becomes hard for the bones taking part in an activity to break compared to that of a person who is not taking part in any activity. MUSCLES The main function of the muscles is to move the bones of the skeleton. There are three different types of muscle tissue which are: Cardiac Is an involuntary muscle that forms the wall of the heart and works continuously. It is highly resistant to fatigue. Each contraction and relaxation of the heart muscle as a whole represents one heart beat. Skeletal It is also known as striped or striated muscle. They are attached to the bones of the skeleton by tendons and they usually work in pairs. These muscles are voluntary i.e. works under conscious control. Smooth It is an involuntary muscle that functions under the control of the nervous system. it is located in the walls of the digestive system and blood vessels and helps to regulate digestion and blood pressure. All skeletal muscles contain a mixture of fast and slow twitch fibres. Type 1 muscle fibres slow-twitch This type of muscles contract slowly with less force. They are slow to fatigue and suited to long duration aerobic activities. They are recruited for low intensity activities likes long-distance running. Type 2a muscle fibres fast-oxidative They contract very quickly, are able to produce a great force as well as resistant to fatigue. These muscle types are suited for middle-distance evens like 800m and 1500m running. Type 2b fast-glycoltic This type of muscle fibre contracts rapidly and can produce large amounts of force; they are better suited to activities that require sudden bursts of power such as high jump. They also tire easily. MAJOR MUSCLES Origin muscles origin is attached to the immovable bone. Insertion muscles insertion is attached to the movable bone. BICEP Function flexes the lowers arm. Location inside of arm. Movement the origin is the scapula, which is movable, and the radius is the insertion that moves with contraction. Sporting/exercise when taking a jump shot in basketball the insertion moves back as the biceps contracts to pull the arm. Agonist when making the shot. Concentric contraction. TRICEP Function extends the lower arm. Location outside of upper arm. Structure Movement Sporting/exercise when Agonist when lowering then arm. Antagonist when working against biceps. DELTOIDS Functions abducts, flexes and extends upper arm. Location forms cap of shoulder. Origin clavicle, scapula and acromion. Insertion humerus. Sport/exercise forward, later and back-arm raises, overhead. PECTORALS Functions flexes and abducts upper arm. Location large chest muscle. Origin sternum, clavicle and ribcage. Insertion humerus. Sports/exercise all pressing movements. RECTUS ABDOMINIS Functions flexion and rotation of lumbar region of vertebral column. Location six pack muscle running down abdomen. Origin pubic crest and symphysis Insertion Xiphoid process. Sports/exercise sit-ups. QUADRICEPS Rectus femoris Vastus lateralis Vastus medialis Vastus intermedius Functions extends lower leg and flexes thigh. Location front of thigh. Origin Ilium and femur Insertion tibia and fibula Sports/exercise knee bends, squats HAMSTRINGS Semimembranosus Semitendinosus Biceps femoris Functions flexes lower leg and extends thigh. Location back of thigh. Origin ischium and femur. Insertion tibia and fibula. Sports/exercise e.g. running (extending leg and flexing knee) GASTROCNEMIUS Function plantar flexion flexes knee. Location large calf muscle. Origin femur Insertion calcaneus. Sports/exercise running, jumping and standing on tiptoe. SOLEUS Function plantar flexion. Location deep to gastrocnemius. Origin fibula and tibia. Insertion calcaneus. Sports/exercise running and jumping. TIBIALIS ANTERIOR Functions dorsiflexion of foot. Location front of tibia on lower leg. Origin lateral condyle. Insertion by tendon to surface of medial cuneiform. Sports/exercise all running and jumping exercise. ERECTOR SPINAE Function extension of spine. Location long muscle running either side of spine. Origin cervical, thoracic and lumbar vertebrae. Insertion cervical, thoracic and lumbar vertebrae. Sporting/exercise prime mover of back extension. TERES MAJOR Function rotates and abducts the humerus. Location it is found between the scapula and humerus. Origin posterior surface of the scapula. Insertion intertubercular sulcus of humerus. Sporting/exercise all rowing and pulling movements. TRAPEZIUS Function elevates and depresses scapula. Location large triangular muscle at top of back. Origin continues insertion along acromion. Insertion occipital bone and all thoracic vertebrae. Sporting/exercise shrugging and overhead lifting. LATISSIMUS DORSI Functions extends and abducts the lower arm. Location large muscle covering back of lower ribs. origin vertebrae and iliac crest Insertion humerus. sporting/exercise rowing movements OBLIQUES Function lateral flexion of trunk. Location found on the waist. origin pubic crest and iliac crest insertion -fleshly strips to lower eight ribs Sporting/exercise oblique curls. GLUTEUS MAXIMUS Function -0 extends the thigh. Location large muscle on the buttocks. Origin ilium, sacrum and coccyx. insertion femur Sporting/exercise knee-bending movements, cycling. RESPONSE TO EXERCISE Short-term responses these are the responses that happens immediately and do not continue to be like that after the physical activity. An increase in muscular temperature and metabolic activity. Muscles become more pliable which increases their flexibility and reduce the risk of injuries. Long-term responses this is sort of an outcome that is achieved after a long time of training Muscle bulk and size will increase. Tendons become thicker and stronger. Articular cartilage becomes thicker. There is an increase in muscle tone and possibly reduction in body fat. Cardiovascular System Structure The cardiovascular system consists of heart, blood vessels and blood. It is also referred to as the circulatory system. This system is the major transport system in the body by which food, oxygen and all other essential products are carried to the tissue cells. The heart is the centre of the cardiovascular system. It is a muscular pump which pumps blood to the working muscles. It is situated in the left side of the chest beneath the sternum. An adult heart is about the size of a closed fist. The heart wall is made up of three layers: the epicardium (the outer layer), myocardium (the strong middle layer that forms most of the heart wall), and the endocardium (the inner layer). The septum separates the right and left side of the heart. Each side has two chambers which function separately from one another. The atria are the upper chambers of the heart. They receive blood returning to the heart from either the body or the lungs. The right atrium receives deoxygenated blood from the superior and inferior vena cava. The left atrium receives oxygenated blood from the left and right pulmonary veins. The ventricles are the pumping chambers of the heart. They have thicker walls than the atria. The right ventricle pumps blood to the pulmonary circulation for the lungs and the left ventricle pumps blood to the systematic circulation for the body. Valves prevent backflow of blood. The bicuspid valve allows blood to flow in one direction only, from the left atrium to the right ventricle. The tricuspid valve allows blood to flow the right atrium to the right ventricle. The pulmonary valve prevents backflow from the pulmonary artery. The aortic valve prevents backflow from the aorta into the left ventricle. Chordae tendineae are cord-like tendons that connect to the bicuspid and tricuspid valves. They prevent the valves from turning inside out. The aorta is the main artery in the body and it originates in the left ventricle and carries oxygenated blood to body tissues except the lungs. The superior vena cava receives deoxygenated blood from the upper body to empty into the right atrium of the heart. The inferior vena cava receives deoxygenated blood from the lower body to empty into right atrium of the heart. The pulmonary vein carries oxygenated blood from the lungs to the left atrium of the heart. The pulmonary artery carries deoxygenated blood from the heart back to the lungs. It is the only the artery in the body that carries deoxygenated blood. As the heart contracts, blood flows around the body in a complex network of vessels. The structure of the different vessels within the cardiovascular system is determined by their different functions and the pressure of blood exerted within in them. Arteries carry blood away from the heart and with exception of the pulmonary artery they carry oxygenated blood. They have thick muscular walls to carry blood at high speeds under high pressure. The contractility of the arteries helps to maintain blood pressure in relation to changes in blood flow. Arterioles have thinner walls than arteries. These vessels control blood distribution by changing their diameter. Capillaries form an extensive network that connects arteries and veins. They are the smallest of all blood vessels, narrow and their walls are just one cell thick. Veins facilitate venous return the return of deoxygenated blood to the heart. They branch into smaller vessels called venules, these collect blood leaving the capillarie s and transport it to the veins. CARDIO VASCULAR (CV) Functions Delivery of Oxygen and Nutrients the key function of the circulatory system is to supply oxygen and nutrients to the tissues of the body. Blood carries nutrients absorbed from the intestine to the of the body, along with oxygen and water. Removal of waste products the circulatory system is responsible for the removal of waste products from the tissues to the kidneys and liver returns carbon dioxide from the tissues to the lungs. Thermoregulation the cardiovascular system is also responsible for the distribution and redistribution of heat within the body to maintain thermal balance. CARDIO VASCULAR Responses to Exercise During exercise, the heart beats faster and harder in order to meet the demands of the energy by the working muscles. If these demands are repeated frequently, the heart eventually becomes stronger. The heart and blood vessels of the circulatory system adapt to these repeated demands. Short-term responses Anticipatory heart rate before starting exercise the heart rate usually increases above resting levels to meet the demands of an exercise. Heart rate at onset of exercise this is the heat rate as exercise begins. Redirection of blood flow at the start of exercise, nerve centres in the brain detect an activity resulting in the rate and pumping strength of heart to increase. Regional blood flow is changed in proportion to the intensity of the activity to be undertaken. Vasodilatation this is the widening of blood vessels in order to increase blood flow when it is getting pumped out in high amounts. Vasoconstriction this is the narrowing of blood vessels to reduce blood flow. Long-term Responses Cardiac hypertrophy this is when the heart increases in size and blood volume. The wall of the ventricle thickens, increasing the strength potential of its contractions delivering more oxygenated blood to the working muscle so that they do not fatigue easily. Increased stroke volume the volume of blood pumped out each beat increases. Increased cardiac output the volume of blood pumped in one minute increases as a result the of increased heart rate, stroke volume or both. Decreased resting heart rate the heart rate returns to normal after exercise quickly. This reduces the work load on the heart. RESPIRATORY SYSTEM Nasal cavity this is the passage above and behind the nose. Air enters the body through the nostrils. Small hairs within the nostrils filter out dust and all sorts of foreign particles before the air passes into the two nasal passages of the nasal cavity. The air is then further warmed and moistened before it passes into the nasopharynx. A mucous layer within this structure traps smaller foreign particles, which the cilia transport to the pharynx to be either swallowed or spit out. Pharynx This is a funnel shaped that connects the nasal cavity and the mouth to the larynx and oesophagus. Commonly known as the throat, the pharynx is a small length of tubing that measures approximately 10-13cm from the base of the skull to the level of the sixth cervical vertebrae. The muscular pharynx wall is composed of skeletal muscle throughout its length. It is a passage way for food as well as air. This outlines that it has to have special adaptations to prevent choking when swallowing food or drink. Larynx it has got rigid walls made up of muscles and cartilage and it contains the vocal cords and connects the pharynx to the trachea. Trachea It is also known as windpipe and it is approximately 12cm long and 2cm in diameter in size, containing rings of cartilage to prevent it from collapsing. It travels down the neck in front of the oesophagus and branches into two bronchi. Bronchus the main aim for the bronchi is to conduct air into the lungs. The right bronchus is shorter and wider than the left. When air is inhaled and reaches the bronchi, it is warm, clear of most impurities and saturated with water vapour. Onc

Asian American Identity Essay -- Culture Race

Silence as Beauty, Silence as Self: The Asian American Identity The label â€Å"American† encompasses many different cultures and races. However, American society is often guilty of assuming there is only one true, certainly white, â€Å"American† face, voice, and behavior. Associate Professor of Sociology, Minako Maykovich, states that â€Å"the criteria for physical characteristics are generally determined by the dominant group in society,† thus â€Å"racial difference is the greatest obstacle to the process of assimilation† (68). In Traise Yamamoto’s nonfiction narrative, â€Å"Different Silences,† and Janice Mirikitani’s poem, â€Å"Breaking Silence,† the authors explore their Asian American identities as defined by American culture. The quest to eliminate stereotypes and expectations through visible behavior coincides with an Asian custom that â€Å"value[s] silence more highly then North Americans† (Donahue 265). Mirikitani’s poem, â€Å"Breaking Silence,† focuses on her mother’s experience testifying to the Commission on Wartime Relocation and Internment of Japanese American Civilians in 1981. Yamamoto, who is also a poet, takes a more assertive and personal stance in her autobiographical narrative, â€Å"Different Silences.† These Japanese American authors seek to reclaim their heritage by aggressively confronting their white American audience, while retaining an empowered, wise attitude that uplifts the seemingly invisible and silent Asian American community. Yamamoto’s â€Å"Different Silences† and Mirikitani’s â€Å"Breaking Silence† both recognize how Asian Americans in the past and present have used, or use, silence for protection. As Japanese Americans of the third generation, or Sanseis, Yamamoto and Mirikitani both reflect on their ethnic herita... ...icans; some are shameful silences that need to be â€Å"broken,† as Mirikitani observes, but the healthy silences are inherently part of the Asian American identity. Works Cited Donahue, Ray T. Japanese Culture and Communication: Critical Cultural Analysis. New York: University Press of American, Inc., 1998. Espiritu, Yen Le. Asian American Women and Men: Labor, Laws, and Love. London: Sage Publications, 1997. Leitner-Rudolph, Miryam. Janice Mirikitani and Her Work. Austria: Braumueller, 2001. Maykovich, Minako K. Japanese American Identity Dilemma. Tokyo: Wayside University Press: 1972. Mirikitani, Janice. â€Å"Breaking Silence.† Shedding Silence. Berkeley: Celestial Arts, 1987. 33-36. Yamamoto, Traise. â€Å"Different Silences.† Asian American Literature: A Brief Introduction and Anthology. Ed. Shawn Wong. New York: Harper Collins College Publishers, 1996. 45-50.

Thanksgiving Day Essay examples -- Descriptive Writing Examples, Observ

Thanksgiving Day I stepped out of the chilly November air and into the warmth of my home. The first snowfall of the year had hit early in the morning, and the soft, powdery snow provided entertainment for hours. As I laid my furry mittens and warm hat on the bench to dry, I was immediately greeted with the rich scent of sweet apple pie, pumpkin pie, mashed potatoes, and the twenty-pound turkey my mother was preparing for our Thanksgiving feast. As I walked into the family room, I could feel the gentle heat of the crackling fire begin to sooth my frostbitten cheeks. I plopped myself down on the sofa. The soft cushions felt like heaven to my muscles, sore from building snowmen, riding sleds, and throwing snowballs from behind the impenetrable fort. As I lay there resting, I closed my eyes and just soaked in the joyous sounds of the holiday. I could hear my father chatting with my grandmother, reminiscing of childhood memories and the joy of raising kids. Soft acoustic guitar melodies from the stereo sounded above the snapping and crackling of the fire. The ...

A book of Prefaces

Richard Wright’s novel â€Å"Black boy† is a â€Å"Coming of age† novel recording the childhood of the narrator Richard Wright in 1945. He tells his story about being an African- American, from his early childhood to his being an adult at 29 years old.Richard Wright tells his story in the first person occasionally thinking seriously about how the other people in the novel think or feel, leading to the reader to think that the narrator may be a real historical figure. Set in 1912-1937, primarily Jackson, Mississippi; West Helena, Richard Wright demonstrates the individualism, and intelligence he must hide because of his being a black man in the Jim Crow South.Richard Wright struggles as a black boy for acceptance and humane treatment. He graduates public school and enters the workforce where he is beaten up and terrorized by local racist whites. Richard struggles stubbornly to get out and make something of himself outside of the Jim Crow South. Obsessed with writi ng and reading, he wants to become a writer after reading â€Å"H. L. Mencken’s â€Å"A book of Prefaces. † I find the character dynamic as he demonstrates a kind of great role model for someone who is or was oppressed.He admires Jean-Pierre Sartre, and becomes a existential philosopher believer, believing life is only meaningful when we struggle to make it so. [At the age of twelve, before I had had one full year of formal schooling, I had†¦a conviction that the meaning of living came only when one was struggling to wring a meaning out of meaningless suffering. At the age of twelve I had an attitude toward life that was to†¦. make me skeptical of everything while seeking everything; tolerant of all and yet critical and could only keep alive in me the enthralling sense of wonder and awe in the face of the dramaOrder#31115029 Black Boy by Richard Wright Pg. 2 of human feeling which is hidden by the external drama of life;† end of chapter 3]. I admire th e character of Richard when he leaves the South at nineteen for Chicago to find what he thinks is a much better, dignified life. In this the author exercise’s his ambition as well as his talent as a writer. I believe Richard Wright understood the importance of writing about his experiences we see this when he writes about the hardships of racism as a black youth in the South and when he records his experiences through his writing.He enters the Communist Party and W. P. A. programs to find something more meaningful and comes into contact with his fellow serious writers to to write individual ideals about life he thinks are important as a living in a commune. He judges people from his experience and thinks the fundamental problems of social existence is a lack of â€Å"human unity,† not the need physical food or survival. I believe he wants his fellow African Americans to know their identity and come together as a powerful union to combat prejudice. [My life as a Negro I n America had led me to feel†¦.that the problem of human unity was more important than bread, more important than physical living itself, for I felt that without a common bond uniting men†¦. There could be no living worthy of being called a human; beginning of Chapter 18]. Sadly Richard is thrown out from the Communist party after he has a new vision. I understand his thoughts about life is general and is an endless swirl of pain and suffering, believes the exciting experiences in life are the attempts to make order and form from chaos. It is what he thinks about his own writing, ideas, and art.I believe he hoped to accomplish in writing â€Å"Black boy† more than a reorder of his own past to understand himself, but he was also trying to understand his readers as well. [I would make his life more intelligible to others than it was to himself. I would reclaim his disordered days and cast them into form that people could grasp, see, understand, and accept,† Chap t 19]. -Works Cited- Black Boy by Richard Wright (1945): Benet’s Reader’s Encyclopedia Fourth Edition Edited by Bruce Murphy; 1996. Sparknotes: Black boy: Themes, motifs, & symbols WWW. Sparknotes. com/lit/ blackboy/themes. html

Marketing Philosophy Essay

Efforts of reviewing and modelling marketing elements, concepts and philosophical attitudes were numerous and effective. But with new challenges causing hurdles in making marketing function more effective on macro- and micro- level of the economy, a revision of marketing philosophy is always at place. Elements of marketing philosophy Dibb and Simkin (2004)| Lancaster and Reynolds (2005)| Blythe (2005)| Drummond and Ensor (2005)| Morgan (1996)| 1. Production orientation 2. Financial orientation 3. Sales orientation 4. Marketing orientation 5. Customer orientation 6. Competitor orientation 7. Interfunctional Coordination| 1. Production orientation 2. Sales orientation 3. Marketing Orientation| 1. Production orientation 2. Product orientation 3. Sales orientation 4. Customer orientation 5. Societal marketing 6. Relationship Marketing| 1. Production orientation 2. Product orientation 3. Sales orientation 4. Financial orientation 5. Marketing Orientation| 1. Cost philosophy 2. Product philosophy 3. Production philosophy 4. Sales philosophy 5. Erratic philosophy 6. Marketing philosophy 7. Social marketing philosophy| As indicated in Table 1, authors tend to use various terms for the elements of marketing philosophy: a) ‘orientation’ (Dibb and Simkin, 2004; Lancaster and Reynolds, 2005; Blythe, 2005; Drummond and Ensor, 2005); b) ‘philosophy’ (Morgan, 1996); c) ‘concept’ (Kotler and Armstrong, 2008). Even the Lithuanian authors, who wrote the first university book on marketing, professors Pranulis, Pajuodis, Virvilaite and Urbonavicius (1999, 2000 and 2008) have used the Lithuanian counterpart word ‘orientation’. Following this broad tendency of the term ‘orientation’ usage, here, in this article, the choice of the ‘orientation’ term will be applied. The renowned American professors Kotler and Armstrong (2008, pp.9-12) indicated that their choice of marketing management orientations were as follows: * the production concept, * the product concept, * the selling concept, * the marketing concept. * the societal marketing concept. A similar opinion was expressed by a group of Lithuanian marketing professors, where they classified marketing orientations as follows (Pranulis et al., 1999, 2000): a) production orientation, b) product orientation, c) selling orientation, d) marketing orientation; e) socialethical marketing orientation. Because of the difficulty of incorporating all the various facets of marketing into a single definition, Lancaster and Reynolds (2005) distinguished features of the subject in the following statements (Lancaster and Reynolds, 2005, p.16): †¢ â€Å"Marketing is dynamic and operational, requiring action as well as planning. †¢ Marketing requires an improved form of business organisation, although this on its own is not enough. †¢ Marketing is an important functional area of management, often based in a single physical location. More importantly, it is an overall business philosophy that should be adopted by everybody in the entire organisation. †¢ The marketing concept states that the identification, satisfaction and retention of customers is the key to long-term survival and prosperity. †¢ Marketing involves planning and control. †¢ The principle of marketing states that all business decisions should be made with primary consideration of customer requirements. †¢ Marketing focuses attention from production towards the needs and wants of the market place. †¢ Marketing is concerned with obtaining value from the market by offering items of value to the market. It does this by producing goods and services that satisfy the genuine needs and wants of specifically defined target markets. †¢ The distinguishing feature of a marketing orientated organisation is the way in which it strives to provide customer satisfaction as a way of achieving its own business objectives.† The author of the article proposes the following perception on the classification of marketing orientations, which constitute the marketing philosophy essence: 1) the production orientation, 2) the product orientation, 3) the financial orientation, 4) the selling orientation, 5) the marketing orientation, 6) the market orientation (which extends to internal and external orientations), 7) the social-ethical marketing orientation, 8) the holistic marketing orientation (which extends to internal marketing orientation, integrated marketing orientation, social marketing orientation relationship marketing orientation). The holistic marketing concept was proposed by Kotler and Keller (2007) but it was not mentioned or wider discussed in the textbook of Principles of Marketing (Kotler and Armstrong, 2008), but introduced in their co-operative book on Marketing Management (2007). For this reason, it is viable to include this new orientation in the proposed model (Figure 3), as it integrated at least four other sub-orientations: a) internal marketing orientation, b) integrated marketing orientation, c) social marketing orientation and d) relationship marketing orientation. Internal marketing orientation will be directly dealing with a Marketing Department within an organisation. It will directly subordinate to the senior management level and other organisational department, emphasising the organisational culture and micro-climate, suitable for effective work and success factors in marketing performance. Integrated marketing orientation would focus towards integrated marketing communications, the cost-effective selection of marketing channels and integrated development of products and services within the scope, demand and challenges of the national and international markets. Social marketing orientation would be focusing on the concept of societal marketing proposed by Kotler and Armstrong (2008), where the basic societal marketing triangle is based on the well-being of the community, incorporating the corporate social responsibility of companies and non-profit organisations, legal issues and environmental protection issues, which altogether streamline the sustainable development of the economy and consumption patterns. Relationship marketing orientation would be concerned with fostering the customercompany relationship with consumers, offering value added products and services. This orientation will also foster the company-partner company (B2B) relationship, seeking trust and reliability in partner selection process and its maintenance for coming years. Therefore, marketing channels should be effectively developed to reduce costs and enhance profitability ratios for all three market participants: a) producers, b) distributors and sellers, c) consumers. The market orientation is proposed to be grouped as internal and external orientations. Though Narver and Slater (1990) proposed a model that identified the components of market orientation as: †¢ Customer orientation, which incorporates customers’ perceptions and understanding by customers’ creating value, offering cost-effective solutions to satisfy their needs. †¢ Competitor orientation emphasises one of the marketing’s functions, i.e., to seek competitive advantage in the market. Competitor analysis, performed in various techniques (e.g. PESTED analysis, Porter’s forces analysis, Boston matrix analysis, etc.), gives a company tools to objectively evaluate competitors’ capabilities and results on the market. †¢ Organizational culture if analysed on an individual basis could be either included into market orientation factor or in the holistic marketing orientation, depending how integrative the marketing philosophy is on an organisational level. Organisational culture should support customer service and customer relationship development throughemployee performance prism. †¢ Interfunctional coordination should focus on the interaction between internal functional areas of the organization which best serve customer need and satisfaction, which in other cases would correspond to the relationship marketing orientation (Kotler and Keller, 2007). †¢ Long-term focus would incorporate the consideration of how the above can be sustained, and financially viable, over the long term. In this paper the proposition by Drummond et al (2000) is closer to the author’s perception of market orientation, therefore the constituent parts of the market orientation are considered to be the balance between: a) External market orientation: customers, competitors and other external stakeholders. b) Internal market orientation: employees and other internal stakeholders. Marketing Orientation The term marketing is used extensively in modern life. If you stop someone in the street and ask them what it means, they will probably use words like â€Å"advertising†, â€Å"market research† and† a modern word for selling†. In fact, marketing is a lot more than just selling, advertising and research, although all of these functions are important aspects of marketing. The Chartered Lrstitute of Marketing in the UK defines marketing as follows: â€Å"Marketing is the management process which identifies, anticipates, and supplies customer requirements efficiently and profitably†. So what is marketing orientation? In the next sections we shall explore this. First we will consider what it means for an organisation to adopt a marketing-based business philosophy. We shall then consider the evolution of the marketing concept and look at how marketing orientation has influenced organizational structures in business. An Overview of a Marketing-based Business Philosophy The points below describe marketing and its role in a marketing based business philosophy. We shall then go on to consider a marketing-based philosophy in more detail. * Marketing is a management process, and the support of management for the marketing concept is a key element in its success. Today, a company has to be marketing orientated if it is to be successful. * Marketing is involved with identifying customer requirements – usually with market research. * We have to consider current needs and anticipate the requirements of the customer in the future. This requires planning – a very important aspect of the marketing process. The satisfaction of the needs will require the supplier to provide benefits – the right market offering at the right place at the right time. * Truly market-driven companies adopt strategic level marketing, where marketing has a key role in defining the long-term objectives and mission of the company. In this way, a strategic framework is established whereby the customer is placed at the centre of the organisation’s activities. * Marketing is not just for profit-making companies. Marketing is for any organisation that has customers, and that includes charities and government bodies. Very many selling jobs in fact are in non-profit-making organisations, although very often the people who have those jobs would not think of themselves as salespeople! Marketing is a business philosophy, the process responsible for anticipating, identifying and satisfying customer current and future needs. The marketing philosophy developed out of the need by producer manufacturers, whose focus was on efficient production, to compete more effectively in their markets. They turned their attention away from mass production at lowest unit cost to try to anticipate the specific needs of customers and produce products/services whose benefits would satisfy those needs. Marketing is sometimes referred to as a ‘pull strategy’. The principle is that we understand customer needs and produce products or services, which meet those needs through specific benefits. Customers will want to purchase products or services, which they perceive as meeting their needs and wants. Literature review on marketing challenges in the new millennium The precondition, which fostered to review the challenges for the marketing in the new millennium, was the statements in various forms and shapes, which appeared during the past decade in text books, social networks, media and social forums. The selection of disturbing statements were selected and presented here for the discussion. The biased perception of marketing functions and orientations at the dawn of the new millennium is not compelling. Traditional (conventional) marketing is visualised as a dead function, notwithstanding the critics of modern marketing practice. The critics bring up the issues of lost customers, mass marketing and viral marketing. Therefore, a more fundamental change for marketing is at stake – towards a more personal touch in the field, as well emphasised by Spellings (2009). Boynett and Boynett (2003) in their book on â€Å"The Guru Guideâ„ ¢ to Marketing: A Concise Guide to the Best Ideas from Today’s Top Marketers† have also identified a number of citations, which question the future of marketing and its conventional functionality. It is apparent that marketing is becoming a multi-disciplinary theory, which inevitably incorporates postmodern aspects of the markets and consumption patterns and consumer behaviour. Selected statements on the death of traditional marketing in the new millennium Authors/sources| Statements| Boyett and Boyett (2003, p.1)| Death-of-marketing gurus rationalize their hyperbole by explaining that marketing is in the throes of fundamental change.| World of DTC Marketing (2008)| Conventional marketing is dead†¦| Bishop (2009)| Marketing is dead; long live marketing: Attracting consumers in the post-mass marketing era| Big Marketing Ideas (2009)| The reason we say viral marketing is dead is not because content no longer spreads in the same way – quite the contrary. But the idea that you could create a flash game or a funny video and expect it to get a million hits and downloads within a week is now patently naà ¯ve. | Wymore (2009)| Forget direct mail, television advertising, and other mass media marketing. They just don’t work anymore. Traditional marketing is dead. In other words, these marketing chestnuts simply don’t stand out in today’s noisy media market.| Spellings (2009)| â€Å"Mass Marketing is Dead. Make Way For Personal Marketing†: The days of mass marketing are coming to an end as we enter a new era of personal marketing. Personal marketing will require more work, more preparation, and smarter implementation, but the rewards will be vastly better than the mass marketing approach.| Selected marketing challenges in the new millennium Sutton and Klein (2003)| Blythe (2005)| Kashani (2005)| Brown (2008)| Kotler and Armstrong (2008)| Bishop (2009)| †¢ Increasing market complexity †¢ Accelerating demand for speed to market †¢ Growing need to capture marketing knowledge †¢ Increasing availability of innovative marketing technologies †¢ Escalating demand for marketing efficiency and effectiveness| †¢ Relationship marketing development †¢ Service quality enhancement †¢ Internet marketing development †¢ Marketing ethics †¢ Marketing strategy revisited| †¢ Commoditisation (change in technologies, more informed customer, more intense competition) †¢ Consolidation(mergers & acquisitions) †¢ Power shift †¢ Margin erosion †¢ Value focus| Postmodern challenges: †¢ Hyperreality †¢ Fragmentation †¢ Reversed production and consumption †¢ Decentred subjects †¢ Juxtaposition of opposites| †¢ The new digital age †¢ Rapid globalisation †¢ The call for more ethics and social responsibility †¢ Growth of non-profit marketing| †¢ Aggressive innovations †¢ Building a strong value proposition †¢ Engagement and connection to the customer †¢ Delivering customer experiences at or above expectations| It could be generalised that marketing in the 21st century presents many new postmodern challenges (see Table 3): †¢ shrinking markets, which in effect implies fragmentation and decentralised subjects (Brown, 2008), followed by increasing market complexity (Sutton and Klein, 2003) and market globalisation (Kotler and Armstrong, 2008); †¢ green issues (Blythe, 2005), more marketing ethics (Blythe, 2005; Kotler and Armstrong, 2008) and social responsibility (Kotler and Armstrong, 2008); †¢ marketing strategy revisited (Blythe, 2005) through accelerating the demand for marketing efficiency and effectiveness (Sutton and Klein, 2003) and speed to market (Sutton and Klein, 2003), and aggressive innovations (Bishop, 2009); †¢ advancements in technologies in the digital age (Kotler and Armstrong, 2008), including Internet, commoditisation (Kashani, 2005), communications (Bishop, 2009), internet marketing development (Blythe, 2005), increasing availability of innovative marketing technologies (Sutton and Klein, 2003); †¢ engagement and connection to the customer (Bishop, 2009), through service quality enhancement (Blythe, 2005), delivering customer experiences at or above expectations (Bishop, 2009), rapidly changing public attitudes towards consumption (Sutton and Klein, 2003); †¢ building a strong value proposition (Bishop, 2009) through growing need to capture marketing knowledge (Sutton and Klein, 2003), power shift (Kashani, 2005) and reversed production and consumption (Brown, 2008). Therefore, marketers are facing the re-evaluation of marketing strategy, applying new tools and sophisticated techniques in the new millennium, where changes are of a constant nature. â€Å"Ultimately, the firms who take the greatest care of their customers’ interests are the ones most likely to maintain their competitive edge in a cut-throat world† (Blythe, 2005 p.332). The case of coffee bars: applying marketing orientations and marketing challenges in the new millennium. In practice, each company selects business and marketing philosophy which suits it best. The decision depends on the company’s type, size, products and services it produces, distributes and sells and etc. In order to apply marketing orientations and marketing challenges to a practical situation, two companies in coffee bars sector: a) an international company STARBUCKS (the USA) and b) a national company COFFEE INN (Lithuania). Their briefs and marketing philosophies will be discussed bellow. The case of Starbucks (the USA) Probably one of the most famous brands in the United States and now in the whole world, reflecting the specific lifestyle of the few generations, is definitely Starbucks. Starbucks is the largest coffee-house company in the world, offering a wide range of various coffees, hot and cold coffee and non-coffee drinks, sandwiches and sweet snacks. Founded in 1979, only as a coffee bean retailer Starbucks became a coffee-house selling coffee drinks as well as beans, when its present headmaster Howard Schultz came in and bought the company from its former owners in 1987. Since then, an extraordinary quick expansion in the Unites States, and from 1996 in the whole world, has begun. Now, Starbucks owns approximately 16 000 stores in the world and announces about opening 900 new stores outside United States in 2009 (on the other hand, Starbucks is closing the same amount of stores in the United States) (www.strabucks.com). It is obvious, that such a big success would be impossible without well selected and formulated marketing philosophy. As one of the most innovative companies in the world Starbucks has chosen social-ethical marketing orientation and declares care for the environment and common wealth as well as for people. The main idea of their philosophy is defined in the Starbucks mission statement. Starbucks has two mission statements which are placed in the official company’s website : „To inspire and nurture human spirit – one person, one cup, and one neighbourhood at a timeâ€Å" and „Starbucks is committed to a role of environmental leadership in all facets of our businessâ€Å" (www.strabucks.com). Social-ethical marketing orientation is getting a trendy buzz word, as environmental and ecological problems are on the increase. Some years ago Starbucks was criticised for wasting resources by using paper and plastic cups, for wasting water and even funding Israel army (Vitkus, 2009). Now this company is shown as the best example of environmental friendly business in the business schools around the world. Starbucks announces its corporate social responsibility Annual reports for the public; here the company describes their attention to the employees, customers and the environment, manifesting marketing orientation, marketorientation and holistic marketing orientation. They started to use cups from recycled paper or biodegradable plastic. Social responsibility is also emphasised in their coffee-bars’ design, posters and various promotional campaigns (the integrated marketing sub-orientation in the holistic marketing orientation). According to Pranulis et al (2008), the main idea of marketing orientation is to create the circle of loyal clients rather than one-time buyers. Starbucks could be called a champion in this field too. The chairman of Starbucks Howard Schultz explains, that a person gets more than just coffee when he/she visits Starbucks – „he gets great people, first-rate music and a comfortable and upbeat meeting place† (www.strabucks.com). That’s why people all around the world are willing to pay for coffee more than in other coffee-bars – they buy and experience, not a drink (the selling orientation). According to Howard Schultz, Starbucks build personal relationships with each of their customers (this implies the relationship marketing sub-orientation in the holistic marketing orientation). Even the waiters at Starbucks are called baristas to make them feel exceptional and proud about their workplace, not to feel just simple service workers (internal marketing sub-orientation in the holistic marketing orientation). Another core element of marketing concept (Pranulis et al., 2008, Kotler and Keller, 2007) is to appeal to customers’ needs. Starbucks does everything to achieve its costumers’ satisfaction. They were the first who offered free internet at their coffee-bars and started to open the stores 10 minutes before the actual opening time just to make customers always feel welcome and happy. Viral marketing has also become one of the most important features of Starbucks‘. You can hardly find and advertisement in any newspaper or marketplace, but they build extremely strong relationships by using social networks, internet and mouth-to-mouth marketing, which means Starbucks meets the marketing challenges of a) the digital age, b) value proposition, c) connecting to customers, d) corporate social responsibility, e) green issues and f) overall revised marketing strategy, g) market shrinking factors (as Starbucks was forced to close down 600 coffee-bars in the USA during the economic slowdown (Milasius, 2008)). The case of Coffee Inn (Lithuania) The other company selected for a comparative study is a national company, located only in Lithuania. Coffee Inn is a coffee-bars’ chain opened a few years ago in Vilnius, the capital city of the country. Started from just one coffee-bar, Coffee Inn now owns 7 coffee-bars in Vilnius and one in Kaunas in 2007 (Vaitiekuniene, 2007). At first, Coffee Inn came into the market with the same concept as Starbucks did. It sells coffee and various coffee drinks, served in paper cups, sandwiches and desserts in small, cosy coffee-bars, located in the city centre. The main difference between Starbucks and Coffee Inn is that Starbucks is a big global company (the globalisation challenge) and can afford applying social-ethical marketing orientation, while Coffee Inn is still too small to afford huge investments for various socialprojects and campaigns and it has chosen the marketing orientation. However, Coffee Inn expands constantly, therefore, sooner or later this company will also apply social-ethical marketing oreintation (now Coffee Inn supports various cultural festivals, such as cultural night TebÃ… «nie naktis, or Street music day, not financially, but by helping to promote them, or by prolonging their opening hours during these festivals). The main idea, the co-owner of Coffee Inn Nidas Kiuberis explains, is that they sell a feeling of pleasure rather than just a cup of coffee (Obcarskaite, 2009). It seems extremely similar to Starbucks idea. The waiters are called baristas too, Coffee Inn also offers free internet access and their menu is quite similar to Starbucks one. Lithuanians sometimes even claim that Coffee Inn tries to copy Starbucks. On the other hand, there are a lot of cafeterias offering similar facilities (e.g., Vero Cafe, Double Coffee and etc.), and Coffee Inn is not an exception. However, Coffee Inn is a lot smaller as coffee-bars’ chain than Starbucks and for this reason it is much easier to control it. Being small enables Coffee Inn to be more flexible and to react to customers’ demands and wants quicker and to create new demands and wants at the same time (marketing orientation). Coffee Inn constantly offers new drinks, snacks and other features (product orientation). They were one of the first who invited customers to come together with their pets, set free book collection and invited everyone to come to read or to donate a book (the communication challenge). While talking about customers’ loyalty, new technologies play an important part here too (the technological challenge): Coffee Inn keeps exceptionally close relationships with its customers using Facebook social network, writing the blog and honestly replying to all the letters and comments. The co-owner Nidas Kiuberis maintains the Coffee Inn blog himself – this is very important, as customers notice, that director of the company itself pays attention to their opinion (Milasius, 2008). Nidas Kiuberis explains, they are following â€Å"guerilla marketing† ideas, because it is the best solution for a small business without large budget, where creativity and energy are the most important things (Obcarskaite, 2009). â€Å"Viral marketing and personal blog writing costs nothing and gives better results, than advertisement on TV – your loyalty for customers loyalty, these are the things every company seeks, especially in a crisis time† (Obcarskaite, 2009). As a result, Coffee Inn has created a steady circle of loyal customers, who are indifferent to similar competitors, such as Vero Cafe, offers. The Evolution of the Marketing Concept Marketing is basically about anticipating and serving customer needs, but where does the concept come from? In fact, even though the term â€Å"marketing† quite modern, the idea of customer orientation is as old as trade itself. For example, if we looked at a pre-Industrial Revolution village, we would see a number of trades-people such as the blacksmith at work. These people provided the villagers with what they wanted. There was no question of producing large volumes of goods and assuming that people would take them. Everything was made to order – the customer had needs and the supplier met them. Conclusions In the changing market environment with changing customer behaviour and seeking business opportunities, companies face marketing challenges on a daily basis. In the process of theoretical research, a modified model of marketing orientations, which form the marketing philosophy, was proposed, comprising eight major orientations, where market orientation and the holistic marketing orientation are split into further sub-orientations. The other task for the author was to review and structure marketing challenges in the new millennium and test these issues in two cases of coffee-bars sector on international (Starbucks) and national (Coffee Inn in Lithuania) markets. Starbucks and Coffee Inn both follow similar marketing orientations. Starbucks follows social-ethical marketing orientation as a basis of business, while Coffee Inn is being still guided by the marketing orientation. Both companies sell an experience, rather than just coffee and image is very important for the customers of these companies as they are mainly young people (20-40 years of age, Miksys, 2008). Both companies use viral marketing techniques, though Coffee Inn can create closer relationships with its customers, because it is able to react to changes quicker. Loyal customers could be called the biggest strength and competitive advantage of these companies as they do not compete on price, just by creating exceptional atmosphere.